TOCA FC Pro Youth Academy
Road to Bardolino
THE MISSION
Toca FC Pro Youth Academy had a clear mission in mind as they prepared for the upcoming Bardolino Cup tournament in Italy: to showcase the unwavering dedication and sportsmanship required to represent Canada.
SERVICES
Campaign Development
Videography and Photography
Content Production
Video Editing
Animation
Copywriting
THE OUTCOME
Our team focused on identifying a competitive advantage and positioning the campaign not only from the standpoint of sportsmanship but also the cultural elements of Italy. By aligning the narrative with the destination, we were able to create content that was received with excitement from the community and the team alike. To ensure the success of the campaign, our team was present during all of the practices and main events leading up to the Bardolino trip.
THE IMPACT
As part of the organic campaign, we created 4 custom Reels and 5 Story sets for the team to use on their social media. The content was also adapted to be shared with the team members to showcase on their own channels. The initiative receiving over 14,053 Plays, 132 Likes, and 36 Shares. Overall, the campaign was a resounding success, with a significant impact on both the team and the community.