THPFC X OPDL — Ontario Soccer
Mother’s Day Initiative
THE MISSION
In partnership with Ontario Soccer and THPFC, we embarked on a mission to showcase the powerful impact of mothers on their children's journey in sports. On Mother's Day 2023, we aimed to tell the inspiring story of a mother's unwavering support and sacrifice.
SERVICES
Campaign Development
Videography and Photography
Drone Operation
Content Production
Video Editing
Animation
Copywriting
THE OUTCOME
In collaboration with THPFC, we created a unique opportunity for an OPDL team manager to be a part of the Mother's Day initiative. We were honored to spend two days with Michelle Hospedales, allowing us to delve into her family's remarkable soccer journey from House League to OPDL. Michelle’s unwavering commitment as both a mother and the team manager for THPFC's OPDL 2008 Girls team shines through as she fosters an environment of support and growth.
THE IMPACT
As a part of our collaboration campaign with Ontario Soccer, our team crafted a compelling 3:45-minute film that captured Michelle's journey. The content was skillfully adapted for sharing by THPFC and the members of the OPDL 2008 Girls team. The initiative surpassed expectations, garnering 10 hours and 33 minutes of organic watch time within the first 24 hours. Furthermore, the video has amassed over 4,340 plays and generated 112 meaningful content interactions, solidifying its impact and resonance with the audience.