F45 Training Trinity Bellwoods
Hype, Coaching and Community
THE MISSION
F45 Training Trinity Bellwoods had two clear objectives - to reintroduce their community to the values that F45 Training represents and to attract new members.
SERVICES
Campaign Development
Videography
Video Editing
Copywriting
Graphic Design & Animation
THE OUTCOME
To effectively showcase the unique experience of F45 studios, our team delved into understanding the community and the environment. We identified three key territories that define F45 Training - Hype, Coaching, and Community - and created a campaign that showcased each of these territories in a series of dynamic Reels. The Reels effectively highlighted the unique aspects of the environment and allowed potential new members to feel confident about joining. By showcasing the community and emphasizing that F45 is for everyone, we were able to create a campaign that resonated with the target audience and effectively achieved the goal of attracting new members.
THE IMPACT
Our team created three Reels that showcased the F45 studio, community, and overall vibe, all within the F45 brand guidelines. These Reels quickly became the most-watched content during a three-month period, generating 7,187 plays and 23 community shares. The positive reception from the community demonstrated the effectiveness of our content strategy in highlighting the unique qualities of F45 and attracting new members.