Game-changing digital narratives for sports and fitness brands: Where marketing expertise meets athletic insight.

Brands in the sports and fitness space have great potential to fuel growth through smart social media strategy. Yet, many struggle to master this form of marketing because they don’t know how to bridge the digital divide or tailor their messaging to resonate with the right audience. To thrive in this ever-evolving industry, you need a coach on your side who specializes in it—with a proven track record of success. 

On Social Sports was created to join the strengths of a social media marketing expert and a sports operations director with an intimate understanding of the athletic industry. Our agency’s dream team is here to help you grow your community, boost your credibility, and transform fans and followers into converting customers and clients.  

Our Services

  • Strategic Development

    Elevate your brand with our expert-led social media strategy development. We specialize in merging academic rigor with actionable, research-informed tactics, tailored to the unique dynamics of the sports and fitness world.

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  • Content Production

    Elevate your brand's visual narrative with our high-quality, custom creative content. Our in-house capabilities ensure your followers are consistently engaged and always craving more.

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  • Athlete Career Development

    Catering exclusively to the unique aspirations of athletes, our Athlete Career Development Services offers a comprehensive suite of services designed to amplify your athletic journey.

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  • Social Media Management

    Transform your brand's digital footprint with our strategically designed social media strategy, tailored for maximum impact.

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  • Community Building & Engagement

    Enhance your brand's digital footprint by cultivating dynamic online communities. Our strategy is designed to not only accelerate follower growth and boost engagement but also to elevate your brand’s profile effectively.

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  • Influencer Partnerships Management

    Elevate your brand's influence in the sports and fitness arena by partnering with elite creators and athletes who are not only relevant but revered authorities in these dynamic industries.

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Meet the Team

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Just 4 months left until the Paris 2024 Olympic Games begin! What duo, team, or individual athlete are you most excited to see this summer? #OnSocialSports
As a recent survey from Deloitte found, there is no off-season when it comes to sports marketing. If you’re starting your social media marketing efforts right before tickets go on sale, you’re unfortunately far too late. But worry not
As Paris 2024 continues to approach, the marketing team for The Olympic Games is kicking into full drive. Their consistent feed of well-planned social media posts is creating lots of hype for the upcoming summer games. No matter how big or small yo
As tech evolves, digital marketers gain more opportunities to hyper-personalize the experience of their fans and followers. To take advantage of this strategy, change up your content across different social media platforms to appeal to specific dem
Happy Love Day from our whole On Social Sports team! To celebrate the romantic occasion, we’ve created a few sports-themed Valentines for you. Share them with your special someone, your go-to gym date, or a crush who makes your heart run laps.
Topgolf didn’t have to spend a single penny to execute this genius marketing stunt. Many business owners neglect their LinkedIn marketing efforts, but this story is a great example of just how creative you can get with the platform. If you&r
Toronto is gearing up to bring the “beautiful game” to our city. Swipe through to see the just-released Official Match Schedule. As one of the 16 proud host cities for FIFA World Cup 26™, spanning across Canada, Mexico, and the Un
Some sports brand 🤝influencer partnerships work out great. Others don’t. For example, Nike has nurtured a partnership with star athlete Cristiano Ronaldo for 20 years. He’s worn the Swoosh in 1122 games. On the other side of the coin
People trust people. Sometimes content made by one’s peers can drive purchasing decisions more than ads from big influencers. Users trust UGC because it doesn’t feel like an ad. It feels like a word-of-mouth recommendation. Fashion bra

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